Pursuant to yesterday’s post…

This article from Sweatpants and Coffee was on my Twitter feed today. In it, an “industry insider” admits that the ‘spoilers’ explanation for Rey’s absence was a lie and that manufacturers were explicitly instructed not to include Rey because of her gender.

Honestly? I’m laughing. I’m laughing because they’ve got a backlash on their hands. They’ve got a boatload of Kylo Ren product they can’t move and a Rey-shaped gaping hole in the market that (if they have any brains at all) they have to scramble to fill and scramble to explain. I’m laughing because they adhered to decades of conventional wisdom and they have been proven wrong.

Turns out it’s only middle-aged marketers who are allergic to girl cooties.

The article ends on a hopeful note re: the gendered toy divide, but I’m more cynical to be honest. This is a cautionary tale, and it might get a few people’s thinking turned around, but a mass rethinking of female action figures? I don’t think so. The industry is just too entrenched and unwieldy to change that quickly. This is a fight we’re going to keep having over and over.

Advertisements

2 thoughts on “Pursuant to yesterday’s post…

  1. I just can not fathom, that with a female lead in the movie, they didn’t think they could sell Rey toys. We make lots of “cootie-girly-Star-Wars” stuff ourselves simply because just about everything in stores is geared towards boys. I really hoped the toy companies would be willing to follow Disney’s lead with The Force Awakens.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s